DISTYNCT
Internet Marketing

Just because you have a website doesn't mean anyone will visit it.  There are two very "distinct" (or should we say "Distynct") purposes of a website.

► To have a place for prospective customers to go to find out more about your company, products or services, when you hand them a business card or they see your website address on some other form of marketing

► To be "found" exclusively on the internet via search engines (google, bing, etc.).

These two purposes require very different content.  To be "found" by the search engines in today's internet is not an easy task.  If you're not on the first page of the search engine results, you're probably not going to get much traffic.  So here's what you need to do in a nutshell.

1) Be very specific in your choice of keywords.  Google has a nice keyword analysis tool here.

2) If at all possible, purchase the domain with your keywords in it.  For example, if you're selling fresh earthworms, you might purchase freshearthworms.com or fresh-earthworms.com.  Don't forget about the hyphen option.  It's a great way to get very specific keywords in your URL.  You can search for domain names here.

3) Use the desired keywords in the folder and/or page name.  For example, this page is about internet marketing, and so the folder name under Distynct.com is internet-marketing.

4) Make sure your meta tag titles, descriptions and keywords are very specific.  The more ambiguity, the less change of getting ranked high.

These simple steps are critical, but often overlooked, especially by folks who are building their own websites. 

Distynct Solutions can help your company or product get the exposure it needs.

Call us today 419-290-3967.